Biased coaches?(!)

A recent posting in the Freakonomics blog is dealing with the results of a new working paper analyzing voting behavior of NCAA football coaches in the USA Today coaches poll.

In their work Matthew Kotchen and Matthew Potoski find that "coaches distort their rankings to reflect their own team’s reputation and financial interests.". And, as Stephen Dubner notes, it is absolutely not surprising. It is amazing that the BCS system and the NCAA is still relying on this ridiculously biased form of finding a ranking of collegiate teams. Of course coaches will follow their interests in the poll because their salary and job depends on it. They have clear incentives to do so. The image of the coach who should lead by example and be a role model to students is becoming harder and harder to sell to the public these days.

Dubner writes:

[...]the more one learns about incentives and bias (and self-delusion), the more one is unsurprised by this sort of behavior.

Yes, the BCS and FBS football is continuing to delude itself as it increasingly fails to delude the public. If a student athlete sells memorabilia there is a huge outcry. Mostly from the media and NCAA officials, but also from coaches. Where is the outcry now? Why are there no sanctions?